Flint and other big-name investors including Tom Ferry collectively dropped $1.5M on the showing management startup
A group of high-profile real estate leaders that includes former Trulia CEO Pete Flint and coaching guru Tom Ferry have invested in Instashowing, a showing management startup that is among a handful of companies seeing surging interest from customers.
Flint, who today is a general partner at venture capital firm NFX, led the funding round, which poured $1.5 million into Instashowing. Other participants included Ferry, along with Howard Hanna Real Estate Services President Howard W. “Hoby” Hanna, IV, former Contractually CEO Zvi Band, former dotloop CEO Austin Allison, and Greg Schwartz, founder and CEO of real estate technology startup Tomo.
Additional investors included Carey Armstrong, a Tomo co-founder and former Zillow vice president, and Justin LaJoie, also a former vice president at Zillow.
While $1.5 million is not a huge sum by current venture capital standards, the investment is significant for the many famous names that participated in the
fundraising round. In a statement, Flint praised Instashowing, saying the company’s “business model is deeply aligned with the core values of the real estate industry.”
“Our funding and strategic support will allow Instashowing to rapidly expand its offerings and deepen its integrations with [multiple listing services] and brokers everywhere,” Flint added. “The timing for this innovative solution couldn’t be better, and I am thrilled to be a part of Instashowing’s explosive success!”
Also in the statement, Instashowing founder William Schoeffler explained that his company is “that neutral Switzerland supporting [multiple listing services] in their mission to facilitate fair competition among their brokers and the agents they serve, without conflicts of interest.”
William Schoeffler
“Amplifying what agents do best — serving consumers — Instashowing is similar to how Shopify enables local sellers to compete against Amazon,” Schoeffler further explained.
Schoeffler founded the company in 2018. In February, it was among a handful of startups that began getting renewed attention after Zillow revealed it was acquiring ShowingTime. Up until that point ShowingTime had been widely used among agents to manage their home showings, but after the announcement many expressed concerns about how Zillow would handle the company, including the data it collects. Zillow has said it would leave ShowingTime’s privacy policies in place, but that hasn’t stopped agents, brokerages and multiple listing services (MLSs) from shopping around for other options.
This Article was orignal published at Inman by JIM DALRYMPLE II